We've reorganized how we build software around a simple belief: when AI handles the heavy lifting, the bottleneck shifts from writing code to understanding the context. So we redesigned our teams, our process, and our guardrails to put context at the center. Here's how it works.
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We've moved away from traditional scrum teams toward small, outcome-focused units we call Builder PODs. Each POD is assembled around a specific initiative and pairs one or two Forward Deployed Engineers (FDEs) with Context Owners drawn from product, customer success, and leadership.
Context Owners: bring deep knowledge of the problem we're solving, the customer we're solving it for, and have foundational skills in product management or design.
Forward Deployed Engineers: bring the ability to turn that understanding into working software fast, and over time, develop the same deep knowledge of the problem and customer as the Context Owners.
Behind the PODs sit our Platform Engineers, who maintain the shared infrastructure, tooling, AI tooling, and general platform standards that every POD relies on.
This allows the PODs to move quickly without each one reinventing the foundations. They rapidly ship products that solve customer needs, while the platform team keeps the ground solid underneath them. Our FDE’s and Context Owners, are constantly working horizontally with Platform Engineers to ensure the highest leverage capabilities are developed.
The biggest change within our new process is when the customer enters the loop. Instead of gathering requirements, disappearing for weeks, and returning with a demo, our Context Owners and FDEs build prototypes directly with customers at the very start. By leveraging leading AI tooling (i.e., Claude Code), we are able to put a usable, clickable site in front of them and collect real feedback in hours or days, not weeks or months.
That tight loop means we validate assumptions with customers in high fidelity (i.e., working prototype instead of requirements document or Figma designs). And, by the time a concept graduates to development, it has already survived contact with the people who'll actually use it, ensuring less re-works and features that resonate immediately.
Once direction is locked with the customer, our engineering workflow is specification-driven and AI-assisted from end to end:
1. Create specification & acceptance criteria.
2. AI agents execute the plan.
3. FDE audits and reviews.
4. Automated testing.
5. Context Owner review.
6. Security throughout.
The result is a process where AI accelerates the work, humans own the judgment, and the customer's needs stay in view the whole way through.
Our new AI-native build process is under continuous refinement. So far, we have seen a range of outcomes depending on the nature and complexity of the deliverable requirement.
That said, on average, we have seen the following improvements to date:
From our perspective, by letting AI do what it does best and freeing our team to focus on context and judgment, we've raised our velocity and maintained our standards at the same time.
This is just the start. We keep refining how PODs, FDEs, Platform Engineers, and AI work together and we'll keep measuring it against our north star: the value we deliver to our customers.