New Feature: Provide White-Labeled Client Experiences to Enable Partnerships and Unlock Growth

February 13, 2024

Steve Smith

Explore our new White-Label Client Portal that allows Money Services Businesses and Brokerages to enable partnerships and unlock growth.

New Feature: Provide White-Labeled Client Experiences to Enable Partnerships and Unlock Growth

If you are a Money Services Business or Brokerage, you may have been presented with one or multiple opportunities to provide trading liquidity and/or payment services to a partner (e.g., another financial institution) or an internal subsidiary.

Your partners and/or subsidiaries are different legal entities that want to provide a high-quality end-to-end customer experience across onboarding, trading, and payments. However, they need you to provide liquidity and operational support. They also do not have the resources to build their own client trading and onboarding experiences.

With Kooltra’s White-Label Client Portal Module, you can now offer your partners and subsidiaries the ability to own the customer experience while you retain the trade execution and payments flow.

Introducing Our White-Label Functionality

This functionality includes the ability to offer a bespoke, custom-branded, client-facing:

  • Trading & Payments portal
  • KYC/AML Onboarding/Renewals portal
  • Documents, including trade confirmations, settlement confirmations, and account statements

We also appreciate that many of our clients may have one or multiple partnerships, regional offices, or subsidiaries that have their own customer branding, so we built the product to support up to 100 white-labeled brand kits across entities or account groups.

Example

Branding Template Setup

Open the Branding Template within Kooltra and add your partner’s entity information/brand colors

Branding template setup in Kooltra

Assign accounts

Assign any accounts that will be associated with the partner. In this example, we're adding ABC Tech Co. Once the account is assigned, it will see this branding template in their trading/payments portal and KYC onboarding experience.

Assigning accounts to a partner brand in Kooltra

Partner Views

When an ABC Tech Co. user logs in to the trading/payments portal or KYC onboarding portal they will see the partner’s branding instead of the MSB's or brokerage's branding. That said, if ABC Tech Co. chooses to execute a trade, it will be accessing the MSB's or brokerage's trading liquidity.

Trading/Payments Portal

White-labeled trading and payments portal
Placing a trade in the white-labeled portal

KYC Onboarding/Renewal Portal

White-labeled KYC onboarding portal

Trade Confirmation

After a trade or payment is made on the trading/payments portal, any client-facing documents will also reflect the partner’s (ABC Tech Co.) brand.

Partner-branded trade confirmation

Get started with Kooltra

Your clients, your partners, your reputation, and your growth — powered by Kooltra.

Kooltra is a worldwide leader in end-to-end foreign exchange and global payments infrastructure. The Kooltra Core Platform empowers financial institutions with scalable technology that accelerates revenue growth, reduces operating costs, streamlines compliance, and automates regulatory reporting.

By bringing employees and customers together on a single cloud-based platform, Kooltra optimizes the digital experience. This results in streamlined customer onboarding, dealing, settlements, and multi-currency payments, and a transparent view for each department of the customer and transaction lifecycle. Bringing an entirely new approach to the foreign exchange technology stack, Kooltra is a SaaS company with deep domain knowledge supported by a world-class engineering team.

Ready to learn more? Book a strategy call with our team.